Monday, December 28, 2009
As my run progressed I went into "think/dream mode" and came up with the following:
My Top 2 or 3 lessons of 2009.
1) Maintain a Positive Attitude: - Things won't always go according to plan. But you do "bring about what you think about." Expect the 'Best Possible Outcome.' When things go wrong, seek the upside & discover the lesson in the adversity. This is NOT an easy thing to do. But it's a learned skill like anything else of value. We started off 2009 down 30+ clients from 1 year prior. We were hemorrhaging money and morale was at an all-time low (much of this was beyond our control.) I knew that there was no 'quick fix' for these issues, it would take time; but an adjustment in attitude was something WE could control & it's impact could be immediate. It was and it brought us back!
2) Go "All-In" - When things where looking bleakest it was gut check time "Do you REALLY want this?" or "Are you willing to walk away?" The answer was a resounding NO! I believe in our business 100%, so that's what I put in. I re-invested 100% of my 401k savings into Fitness 121. If I didn't believe in my vision & my teams abilities then why should anyone else? I went all in and have no regrets. I didn't TRY to make my business work. I MADE my business work. "Having the STRENGTH to SUCCEED requires the COURAGE to fail."
3) Write it down: - "A person of action will always beat a person of ambition." Everyone wants to win. But a person who formulates a game plan and then takes action on that plan is more likely to win than someone simply "hoping" to win. I've always been a goal setter. I learned early that the act of writing out my goals and referring to them frequently brought me success more often than not. We write down our HIBACHI 10 people and keep it visible for our team to see. This has absolutely made a difference in our awareness and adherence to our plans.
No matter what your goals are, they need to be written down to help bring them to life. "Where attention goes - Energy flows."
**Bonus- Stop trying to be perfect. "Don't let perfection become the enemy of the good." There is never a PERFECT time. Enough MONEY. Right Moment. Etc. (Raising kids, Starting a Business or Training for IRONMAN.) Sometimes, the best plan is READY, FIRE, AIM.
** Be honest with yourself: Do you have the skills to do the best job you can? Do you have the right team to take your business where it needs to go? Are you using a screwdriver when what you need is a hammer? I discovered that last year -I didn't have the right team in place to take our business to where it needs to go. I also discovered that I'm becoming less of a trainer- I'm becoming an Evangelist and 'Fitness' is my Religion.
We had many successes in 09' - We gained 45 NEW Clients since March 1st! Our greatest annual % growth EVER. We were voted "Runner-Up" in the category of 'Best Fitness Center' but named the "Top Personal Training Center." - We GREATLY increased our customer service and overall facility ENERGY; one of the best holiday cards we received was from a client who wrote "Thanks for making it all FUN!!" I loved that. - Our TEAM is the tightest that we have ever been in 15+ years. In 2009, we took a huge step towards my goal of becoming a "world class" Personal Training Facility. The "Mayo Clinic" of Personal Training if you will.. - Our HIBACHI 10 incentive has been AMAZING. We changed our hiring process. - I was selected to join 15 of the Top Fitness Professionals in the Country by Todd Durkin in his Mastermind Group!!
The Top 2 or 3 things (Must Do) for 2010.
1) Pilates Instructor: - The fastest growing thing in our business. Pilates! You'd think it was new? Francesca is an amazing instructor (at least that's what everyone keeps telling me.) Since, I don't do Pilates, I asked Fran "what do you do that's so great?" She replied "I don't stick to such a traditional format (as many instructors do), I don't try to make the client fit the movement, I make the movement fit the client." Sounded good to me and obviously everyone else who tried it. Fran went from 4 to 24 Pilates hrs this year without us advertising PILATES!!!
We also need to start looking for another Personal Trainer (unless we find a Pilates Instructor who does Training also!?)
2) Maintain Team Motivation: - We made great progress this year but we need to maintain that "and then some." We need to continue "Education and Development" programs. I am considering signing my entire team up for the "Gravity Personal Trainer Course" by EFI SportsMedicine. I think this could be the next thing in our business?
3) Promote our Business through more Organic means: - I need to give more talks to groups, schools & companies. I need to Evangelize our philosophy and facility. Our advertising works, our promotion is adequate but we need to spread the word through "Direct means and interaction." This is the essential piece in our marketing: We are LEADERS in our industry (Fitness Education/Programming) and it's essential this year that we make the leap into making these events happen.
*What's the most important thing for us in 2010? We need to take MORE action on all of the IDEAS that ME & EVERYONE else "talks" about!
2010 will be the year of "Making Things Happen."
- Frank Pucher
(Not bad considering it was only a 6mile run!)
Thursday, December 24, 2009
Losing weight and keeping it off is a favorite topic of conversation at this time of year. Weight loss and getting in shape top the list of New Year’s Resolutions! While we rush around enjoying the holiday’s festivities, we are already thinking about the diet we will begin come January 2nd. There’s one big problem – diets don’t work.
Family, friends and the media talk about the new diet that promises success, the pill, tea, or shake that burns fat, or the newest exercise trend that is supposed to burn more calories than any other. It is a topic often charged with emotion, and leaves many feeling confused and frustrated. The thought of trying once again to lose weight is depressing and exhausting. However, once you really make up your mind to focus both your heart and head, the science behind weight loss is really not that complicated. You need to eat less and move more. See if any of these tips can energize you to kick the quick fix approach and finally get real about losing weight.
1. Stop dieting. If you want to lose weight permanently, you need to stop the on, off again, diet roller coaster. Stop searching for the newest, latest and greatest diet fad. Think healthy, not thin. When you begin eating healthy foods, and minimizing junk, not only do you feel better, but also the weight usually takes care of itself.
2. Find the food plan that works for you. No diet or exercise plan works for everyone, and there are no "magic bullets" or quick fixes. When successful weight maintainers are asked which food plans work best, most say they created the plan they could live with. For some that might mean focusing on smaller portions, for others eating six small meals a day, while still others eliminate all refined sugars and white flour. The bottom line is, if you eat less and move more, the weight comes off. Only you can determine the food and exercise plan that keeps you feeling satisfied and healthy, and brings results.
3. Overcome your barriers to exercise. Not only do studies show that exercise increases the likelihood of weight loss, but a critical difference between maintainers and those that regain lost weight, is their commitment to exercise. Experiment with different ways to exercise, and find what is enjoyable for you. If you do not like health clubs, invest in home exercise equipment or videos. If classes are not your thing, try sports clubs such as biking or hiking groups. Rediscover the activities you enjoyed as a kid. Ice skating, dancing, or joining an adult soccer or volleyball league, are all great ways to build exercise into your life.
4. Add more activity to your daily life. Remote controls, on-line shopping, video games, cordless phones, and so much more modern technology allows us to move less and still accomplish what we need to. The result is we burn less calories than our parents and grandparents, and it is going to be even less for our children. Deliberately finding ways to add more activity to your daily life can really make a difference in the total number of calories you can burn every day. Take the stairs instead of the elevator, park your car further from the entrance, walk to your co-workers office rather than emailing, take a walk after dinner rather than watching TV. The choices are as vast as your imagination.
5. Be good to yourself. You are a wonderful person with many attributes, talents, and gifts to offer the world. You are not the number on the scale. Weight is just one area with which you feel challenged. Do not wait until you lose weight to show the world your beauty, and to nurture yourself. Taking care of yourself makes you feel better emotionally and builds self-esteem. Dress the best you can no matter what weight you are at, get a fashionable hairstyle, treat yourself to a massage for every five pounds you lose.
6. Enlist the help of professionals if you need it. If you know in your heart of hearts, that you are doing everything possible, and you still cannot lose or maintain your weight, see your doctor. Not often, but sometimes there is a medical reason for weight gain. If you are really not sure what constitutes a healthy diet, a few sessions with a registered dietitian or a great nutrition book can give you the information you need. When your exercise program is not getting you the results you want, a consultation with a fitness professional or working with a personal trainer may be the answer. And if it is motivation, self-sabotage, lack of support, or just feeling overwhelmed by the whole process, a wellness coach can guide you to create the vision and plan that will work for you.
So the next time you find yourself amongst friends and the discussion turns to weight loss, surprise them all. Tell them you have decided to never go on another diet, and you have never had such great success!
-Ellen G. Goldman, M.Ed.
Friday, December 18, 2009
That's why it is so important to incorporate movement into your life. Life is about movement and movement brings life. By keeping to your exercise/workout schedule you are doing your body good. What feels better than that? I know that when I'm feeling crummy I go for a run, do some Pilates, or strength train. That little time I allow myself enables me to think clearer and feel better.
Remember, often the stress we feel is the stress we bring upon ourselves.
Wednesday, December 16, 2009
Although I happen to love Heidi, she gets paid millions to shake her 'butt' down the runway. Most women do not. The segment begins and the anchor men and women (in suits and heels) are getting ready for the Butt Workout (really). Out comes trainer to the stars David Kirsh with his book to plug and 2 exercises "everybody should add to their program to get a butt like Heidi." As he is talking the news people are joking around with him and by time he gets to the exercises 10 wasted minutes have gone by (we timed it). He demonstrates the 2 must do exercises and they are the Platypus squat and then Platypus squat with side kicks. WHAT? These are some of the most impractical exercises I have ever seen. Why not just do a regular squat? (Which is hard enough for most people to do with proper form.)
Although the exercise is creative, my point is that it doesn't help the majority of the people exercising or wanting to start. I deal with clients everyday that have orthopedic issues and I would never have them do that. Would you David? I don't do those exercises and I am pretty fit. The whole segment was a joke. We should be spending more time in the media discussing REAL exercise and wellness. Instead, we show squats in our suits and heels and call it "quality air time." Maybe that is why there is an obesity epidemic and we are totally unfit as a nation. We make fitness out to be a joke and sell a workout that does not work for everybody.
Thursday, December 10, 2009
Monday, December 7, 2009
Lori getting ready for her Marathon debut in 4 weeks!
Francesca working on balance and strength.
With the run done, Lori finishes with some strength work!
Francesca training with good posture & technique.
"You won't just feel better, you'll BE better."- Fitness 121