The other day I was sitting in my kitchen enjoying a nice cup of coffee with Frank. We were talking about how great all of our sessions have been and yet how 'what we do as fitness professionals' gets thrown to the side or completely misunderstood. We were also watching the news at this time and they were about to have a segment on how to get Heidi Klum’s 'Butt' with trainer David Kirsh. We were looking at one another saying "just what the American people want to know about." "Not how to start an exercise plan, but how can I get her butt?"
Although I happen to love Heidi, she gets paid millions to shake her 'butt' down the runway. Most women do not. The segment begins and the anchor men and women (in suits and heels) are getting ready for the Butt Workout (really). Out comes trainer to the stars David Kirsh with his book to plug and 2 exercises "everybody should add to their program to get a butt like Heidi." As he is talking the news people are joking around with him and by time he gets to the exercises 10 wasted minutes have gone by (we timed it). He demonstrates the 2 must do exercises and they are the Platypus squat and then Platypus squat with side kicks. WHAT? These are some of the most impractical exercises I have ever seen. Why not just do a regular squat? (Which is hard enough for most people to do with proper form.)
Although the exercise is creative, my point is that it doesn't help the majority of the people exercising or wanting to start. I deal with clients everyday that have orthopedic issues and I would never have them do that. Would you David? I don't do those exercises and I am pretty fit. The whole segment was a joke. We should be spending more time in the media discussing REAL exercise and wellness. Instead, we show squats in our suits and heels and call it "quality air time." Maybe that is why there is an obesity epidemic and we are totally unfit as a nation. We make fitness out to be a joke and sell a workout that does not work for everybody.