Wednesday, February 17, 2010

Focal Point

After a little 6 mile run outdoors; I showered and joined my TEAM for some lunch. Gary and I were having a conversation about a friend of ours when I made the comment "this may be a good wake up call for them." To which Gary replied "they've had 4 or 5 wake up calls. The problem is that they keep hitting the snooze!" LOL

Meanwhile, The rest of our TEAM is working on their "Functional Training Specialist" exam booklets. Lot's of GREAT conversation amongst (is that a word?) them; regarding training, programs and the Why's & How's of what we do. Actually, a great follow-up to yesterdays meetings.

I'm starting to get excited about my trip to San Diego in 2 weeks. It's a chance for me to connect with some of the best and brightest minds in our industry. I will be discussing 2 subject areas.
1) Hiring TEAMMATES not Employees.
2) It's not about the Font.

It's not about the font is in essence a reminder or "wake up" to the fact that too many Professionals focus so much on looking impressive rather than being impressive. Focus more on the service and less on the sale. Focus on the work you do and not the FONT on your brochure or business card.
You'd think it's simple but I know people that spend hrs designing the 'perfect' business card and minutes improving their skills. Where is their time better utilized?

Think about that in your own life? At home, on the athletic field or board room - where are you spending too much time working on the font? Focus on what matters. Focus on what works. I could go on; but I'll save that for California.

"Focus on what matters-the rest takes care of itself."

-Frank Pucher

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